EMPLOYER BRANDING & RECRUITMENT: A POWERFUL COMBINATION
Figure 1:
Employer Branding (Source: (Muhammad R., 2025)
Introduction
Attracting top talent is a major problem for Organization
in today's competitive job market. A key tactic to set the company apart and
attract new hires is employer branding. It can develop a strong employer brand
that appeals to job searchers by highlighting the company's culture, values,
and mission. An employer brand should portray an organization
as a potential employer for a competitive advantage and brand is important in
creating a successful product or service (Love
L.F. &, Singh P., 2011).
Powerful
combination of employer branding & recruitment
Together, employer branding and recruitment form
an effective strategy that draws in, engages, and keeps the best personnel.
People's perceptions of a firm are shaped by its employer branding, which
describes the culture, values, and experience of working there.
The process of identifying and employing the most qualified candidates to match that narrative is known as recruitment. Combining these two factors makes the hiring process go more smoothly and efficiently because the company's brand and reputation already motivate candidates.
Employer branding and recruitment work together to provide a strong basis for long-term organizational success. This combination not only enhances the quality of hiring but also increases employee engagement and loyalty. Employer branding has a positive impact on a firm because it displays and recognizes the link between commitment, retention, performance, satisfaction and attraction.
Employer brand helps organization perform better
in HR recruitment, retention and engagement by allowing them to stand out from
the competition.
According
to Wilden R.M., Gudergan S. & Lings, (2010) “Employer branding in the context of
recruitment is the package of psychological, economic and functional benefits
that potential employees associate with employment with a particular company”.
Organizations that invest in employer branding
not only successfully document their processes and earn competitive edge in
attracting staff, but they also gain a competitive advantage in other important
economic areas.
Figure
2: Employer Brand Model: Source (Gaddam & Soumya, 2008)
Discussion
In Sri Lanka, a lot of modern
companies are already combining employer branding with successful recruitment
methods. For example, MAS Holdings, one
of the country’s leading apparel manufacturers,
has made significant investments to highlight its dedication to innovation,
sustainability, and worker welfare through digital marketing campaigns and
community service projects. Because of its positive employer brand, MAS is able
to draw in driven individuals who have similar values, which lowers turnover
and enhances recruitment results overall (MAS
HOLDINGS, 2024). In Sri Lanka's changing business environment, the
combination of employer branding and recruitment not only guarantees that
companies attract top talent but also cultivates enduring employee loyalty,
which is essential for long-term growth.
How
Important Is Employer Branding In Recruitment?
Conclusion
Employers may stand out in a congested job
market and draw in top talent by using employer branding, a potent recruitment
tool. Employer can save hiring expenses, increase candidate quality, and
develop a skilled staff that propels corporate success by including employer
branding into recruitment strategy. Invest the employer brand now to benefit
from a robust hiring pipeline.
References
Gaddam & Soumya, 2008. Modeling Employer
Branding Communication. The Softter Aspect of HR MARKETING MANAGEMENT.
ICFAI Journal of soft Skills, March.pp. 45-55.
Love L.F.
&, Singh P., 2011. Workplace Branding: Leveraging Human Resources
Management Practices for Competitive Advantage Through ‘‘Best Employer’’. Journal
of Business and Psychology, 08 May.pp. 176-181.
MAS
HOLDINGS;, 2024. Impact Report 2023 [PDF]. MAS Holdings.. [Online]
Available at: https://masholdings.com/wp-content/uploads/2024/07/MAS-Holdings-Impact-Report-2023-Final.pdf
[Accessed 02 November 2025].
Muhammad , R., Vecteezy. [Online]
Available at: https://www.vecteezy.com/vector-art/39885886-employer-branding-banner-web-icon-vector-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment
Wilden, R.M., Gudergan, S. & Lings,, 2010. Employer Branding. Strategic implications for staff recruitment, Journal of Marketing Management,, Volume 26 no1-2, pp. 56-73.
YouTube vedio:https://www.youtube.com/@BusinessGuide360:
It seems good. Please recheck the citation format.
ReplyDeleteThank you, sir, for your valuable feedback. I will carefully review my citations accordingly.
ReplyDeleteThis is a well-written and informative post. You’ve clearly explained how employer branding and recruitment work together to attract and retain top talent. The examples, especially from Sri Lanka, make your discussion practical and relevant. Good use of references and visuals to support your points
ReplyDeleteThank You for your professional reading on my topic, I want to say how is the employer branding plays a crucial role in how job seekers choose where they want to work.
DeleteThe article on employer branding and recruitment provides a valuable perspective for HR in Sri Lanka. It also relates strongly to my role in a state-owned bank, where strengthening our employer brand could help attract and retain better talent.
ReplyDeleteThanks you, I completely agree strong organizational branding in the banking sector doesn’t just attract talented employees, it also builds trust with customers. When people see a bank with a solid reputation, they feel confident that their money and personal information are secure.
DeleteExcellent explanation of how employer branding contributes to organizational success. The examples and references strengthen the argument and provide clear evidence. This blog is a useful resource for understanding modern recruitment strategies.
ReplyDeleteThanks for your valuable insights. Actually, employer branding is very essential because when an organization recruits a new employee, the employee is like an input. After proper training and development (processing), the employee contributes to producing outputs that are aligned with the organization’s goals.
DeleteThis is an engaging and well-researched blog that clearly articulates the link between employer branding and recruitment strategy. You effectively demonstrate how a strong employer brand enhances talent attraction, retention, and overall organizational performance. The structure is logical and the inclusion of Sri Lankan industry context (MAS Holdings) adds strong local relevance and practical insight. The blog blends theory, practice, and current relevance effectively, making it a well-rounded piece suitable for both academic and professional audiences.
ReplyDeleteI appreciate your ideas,
DeleteIn today’s competitive job market, many people prefer to join organizations with a strong employer brand. Employees of such organizations automatically enjoy benefits like high salaries, bonuses, gratuity, vehicle allowances, and insurance etc.
Totally agree! A powerful employer brand isn’t built overnight. It’s the sum of every candidate experience, every leadership message, and every employee’s story shared online. Consistency and transparency are the true superpowers here
ReplyDeleteThank you for commenting on my blog post.
ReplyDeleteYes, an employer brand is powered by all employees through reputation, values, recruitment, and attraction. In this blog, I focused on explaining only the recruitment aspect of that combination.
Insightful and well-explained! This blog shows how strong employer branding can truly elevate recruitment efforts. A powerful combo that every organization should focus on
ReplyDeleteThank you so much for your encouraging comment. I’m glad you found the explanation insightful. Strong employer branding really does make a big difference, it attracts the right talent and strengthens overall recruitment efforts.
DeleteExcellent insights! I believe combining employer branding with recruitment is essential for attracting and retaining top talent. A strong employer brand not only draws skilled candidates but also fosters loyalty and engagement, contributing to long-term organizational success.
ReplyDeleteAbsolutely. Combining employer branding with recruitment is key to attracting and retaining top talent. A strong employer brand not only draws skilled candidates but also builds loyalty and engagement, driving long-term success for any organization.
DeleteAs someone working in hospitality, I see every day how employer branding shapes recruitment outcomes. In hotels, our brand isn’t just about guest experience—it’s about how we treat our staff. When we highlight values like respect, career growth, and service excellence, we naturally attract people who share those ideals. Recruitment then becomes less about filling vacancies and more about building a team that feels proud to represent the hotel. Employer branding and recruitment together create a culture where employees stay engaged, deliver exceptional service, and become ambassadors of the brand
ReplyDeleteThank you my friend. In hospitality, employer branding goes beyond guest experience, it shapes how we attract and retain staff. Highlighting values like respect, growth, and excellence helps build a team that’s proud to represent the hotel. Strong branding and thoughtful recruitment together create engaged employees who deliver exceptional service and become true ambassadors of the brand.
Delete